Community isn’t cancelled

When a statewide gym closure shuttered their studio, this local gym’s retail inventory was left to gather dust & their close knit community lost its sense of connection, all the while worrying if their beloved studio would ever reopen.
I aimed to change all that.

DISCOVER

Checking out the competition

I began my research by checking out the competition - Barry’s Bootcamp, Nike & Zara; all successful e-commerce platforms. I wanted to know how they handled account login prompts, how they organized information, and how they helped users along the way.

Account Login

All three give an option in their site header to login to a user account - however only Nike adds an incentive to create a new user account.

Pop up Login Prompt

Nike and Zara initiate a login prompt when the user enters the checkout flow

Barry’s initiates a login prompt automatically when the user enters the shopping section of the site

Connecting with users

After getting an idea of what other e-commerce retailers are doing, I connected with members of the Firebrand community and people who frequently shop online and conducted remote interviews to learn more about their needs, behaviors and pain points.